Saturday, August 30, 2008

the secret commercial for Doc Martens


Video from schizo102's YouTube channel

And since the Eraserheads are having their grand reunion tonight, it's only appropriate that we feature one of their videos today.

This particular music video was directed by Matthew Rosen, who we've had the honor of working with on several TV commercials.

When the video was made, Dr Martens was one of the sponsors of the Eheads. Since MTV didn't allow any brands to be shown on any music videos, they had to find another way to feature the Doc Martens, which is why you'll notice all those great shots of the boots and shoes.

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